Becherovka shot glass

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Competitition entry, 2013.

My design proposal for the new Becherovka shot has a modern rounded square plan; the main decor is constituted by two stylized ribbons that meet under the glass to form a cross or plus sign. The logo is in relief, vertically positioned and well visible.

When empty a plus sign shows under the glass. This plus sign reflects the high quality of the product and indicates subtly for the user that it is time for a refill!

The base of the glass also allows for new presentations of the shots: they can be set on a tray with a rail for a perfect view of the product.